Our marketing strategy is customized for each and every home. We structure each plan around the traditional “P's” of marketing (people, preparation, positioning, promotion and price). No two homes are alike, and as such, no two will have the same marketing plan. But our 5 P's are a tried and true framework to achieve the very best outcome for each of our clients.
People: Understanding the prospective buyer profile in order to prepare, position, promote, and price your home effectively.
Preparation: We will help present your home in its best light through expert staging and renovation or repairs.
Positioning: How we differentiate your home in the market place. We strategically market your home in a way that creates the image that matches the minds of the prospective buyer.
Promotion: We know how to spread the word -- Online presence with Zillow, Redfin, & the MLS, Virtual Tours & Photos, Print Brochures and Social Media/Advertising.
Price: We use a variety of methods to help us determine the best possible price for your home, including a comparative market analysis (CMA) and appraisal.
Bonus P - Professionalism: Trust. Transparency. Integrity. Knowledge. Resources. Our team works together to provide you with only the highest quality white-glove client service.
It is our privilege to be your partner through every step of the home selling process. From the first time we meet to the day we close at settlement, we will collaborate and communicate with you, and work to not only meet, but exceed your expectations.
We are dedicated to elevating the experience of buying and selling real estate by providing world-class service and cultivating a spirit of collaboration, innovation, and integrity.